Do you miss the days when all you had to do to market your business was to print some flyers and take an ad out in the Yellow Pages? Technology has changed all of that and arguably it is for the better. The need for a website is a given but then how do you get it to show on the search results pages? Wondering how your site is doing in the search engines? Be sure to use a free website grader to find out. Google has become pretty shrewd at determining a good site from a bad one and if you feel that your site is not performing as it should then you may not have complied with what is current in the world of SEO. That being said, let’s have a look at some SEO trends for 2018 and what you can do for your site today.
AMP is the Accelerated Mobile Pages Project from Google, it is a new initiative to bring a better mobile experience for people browsing through their phones. Google wants to see a lighter and simpler version of HTML pages that will load up to 30 times faster than what is available now. According to the Raleigh SEO Company, AMP is definitely a trend you need to pay attention, mobile traffic has been on the rise for year and you need to keep up with the changes in how people access your site.
A couple of years ago you could stuff your content full of the keywords that you wanted to rank and boom…you were at the top of the search results page. It didn’t much matter that your content was barely readable, well all that has changed. Today you need to produce quality content, that means you need to create content that informs and isn’t necessarily promotional. Figure out the questions that your readers have and give them the answers. Here is some help on creating good content that Google will love.
Social Media and Social Signals
More businesses move their brand to social media because the trend is being recognized by Google and it can help you land some high-paying SEO clients. Brands that are doing well on social media with large followings and lots of engagement tend to do well on the search results pages as well. Linking to your website from the relevant social media profiles on LinkedIn, Google+, Facebook, Twitter, Instagram offer real time benefits to ranking your website. You need shares, likes along with reviews on your social media platforms, this in turn can lead to real traffic coming to your website.
According to this SEO company, search engine optimization is an ever changing process, Google updates the algorithm all the time and you need to stay on top of those changes.