SEO Trends for 2018

SEO Trends for 2018

Do you miss the days when all you had to do to market your business was to print some flyers and take an ad out in the Yellow Pages?  Technology has changed all of that and arguably it is for the better.  The need for a website is a given but then how do you get it to show on the search results pages?  Wondering how your site is doing in the search engines? Be sure to use a free website grader to find out. Google has become pretty shrewd at determining a good site from a bad one and if you feel that your site is not performing as it should then you may not have complied with what is current in the world of SEO.  That being said, let’s have a look at some SEO trends for 2018 and what you can do for your site today.

AMP

AMP is the Accelerated Mobile Pages Project from Google, it is a new initiative to bring a better mobile experience for people browsing through their phones.  Google wants to see a lighter and simpler version of HTML pages that will load up to 30 times faster than what is available now.  According to the Raleigh SEO Company, AMP is definitely a trend you need to pay attention, mobile traffic has been on the rise for year and you need to keep up with the changes in how people access your site.

Quality Content

A couple of years ago you could stuff your content full of the keywords that you wanted to rank and boom…you were at the top of the search results page.  It didn’t much matter that your content was barely readable, well all that has changed.  Today you need to produce quality content, that means you need to create content that informs and isn’t necessarily promotional.  Figure out the questions that your readers have and give them the answers.  Here is some help on creating good content that Google will love.

Social Media and Social Signals

More businesses move their brand to social media because the trend is being recognized by Google and it can help you land some high-paying SEO clients.  Brands that are doing well on social media with large followings and lots of engagement tend to do well on the search results pages as well.  Linking to your website from the relevant social media profiles on LinkedIn, Google+, Facebook, Twitter, Instagram offer real time benefits to ranking your website.  You need shares, likes along with reviews on your social media platforms, this in turn can lead to real traffic coming to your website.

According to this SEO company, search engine optimization is an ever changing process, Google updates the algorithm all the time and you need to stay on top of those changes.

How to Make Video Marketing Work for You

How to Make Video Marketing Work for You

More than 50% of marketing professionals agree that video content provides the best ROI out of all your online marketing channels, and it’s hard to get these guys to agree to anything.  Imagine your YouTube channel with millions of likes, views and subscribers and what that could bring to your business.  Video is an incredibly powerful way to bring your message to a wider audience and if you aren’t capitalizing on this you’re missing out.  But how do you make video marketing work for you?  Let us show you.

Make a Plan

Like anything else in business, don’t try and wing it.  You will end up rambling, so have a clear message that you want to share and stick to the script.  Tape bullet points of what you want to cover to the wall if need be to help you stay on track.  Always, always rehearse before you get in front of your camera, read your script a couple of times.  The more relaxed and conversational that you sound the better.

Get to the Point

You know how headlines are important to your articles and the pages of your website, well the same goes for video.  You have only a couple of seconds to attract attention and tell your viewers what your video is about.  Get to the point, and do it quickly.  You only have the initial 10 seconds to keep them watching so make them count.

Give Information First

Don’t start with “I’m selling X product and you should buy it because”, nobody likes to be sold.  First think about the problems that you can solve and the information that you need to get across.  What can you teach your audience, how are you going to inspire them?

Stories are What Sell

Everybody loves a good story, use storytelling to make your point.  This appeals to your visitors on an emotional level and people buy based on emotions.

Call to Action

Just like on a webpage videos also need a call to action.  At the end of the video ask your visitors to subscribe, like, buy or whatever else you want them to do.

Optimize for SEO

YouTube is the second largest search engine in the world, and it is run by the people who own Google.  You need to put keywords in the title of your video along with the descriptions.  Create something that is memorable and catchy.   If you share the video to your website make sure that you create a sitemap it will help bring in even more organic traffic.

Video marketing is going to feature heavily in content marketing going forward so make sure that you hop aboard that train.  Don’t miss out on traffic and customers, video is cheap and easy to make now.

Bing Search Ads

Here at Bright Spark Advertising, we know first hand how effective paid search can be if you don’t already rank organically in Google. That’s because our search engine optimization team are 100% pure experts at ranking websites on the 1st page of Google and then driving their website all the way to the top. If you would like to find out what we can do for your online business, pelase contact us today. We love helping Durham, NC businesses get the online exposure they need to grow and there is no better place to do that than on Google and Bing. So don’t hesitate! Pick up the phone and call us and ask how our online marketing experts can help your Durham business do better on Bing, Yahoo and the Google search engine.

And if you’re curious to see what our web design skills are like, be sure to check out these websites: